Uganda has launched a high-profile familiarisation trip for renowned French and Spanish media influencers, aimed at showcasing the country’s vast tourism potential to new international markets.
The initiative, spearheaded by the Ministry of Foreign Affairs in collaboration with key tourism stakeholders, is part of Uganda’s broader strategy to position itself as a premier travel destination for French- and Spanish-speaking travellers.
During the media launch event, Vincent Bagiire, the Permanent Secretary of the Ministry of Foreign Affairs, extended a warm welcome to the visiting influencers. He emphasised Uganda’s breathtaking landscapes, rich cultural heritage, and diverse wildlife as key attractions that make it a must-visit destination.
“Uganda is a nation of immense cultural diversity, with over 20 distinct cultures, each with unique traditions, languages, and cuisines. As you explore our national parks, vibrant cities, and cultural sites, I encourage you to capture and share Uganda’s story with the world,” he said.
His Excellency Ambassador Amule Doreen, Uganda’s Ambassador to France, echoed this sentiment, highlighting key destinations that the influencers would visit, including Ziwa Rhino Sanctuary, Murchison Falls National Park, and the Source of the Nile.
“Our hope is that after this experience, you will long to return, stay longer, and discover even more of what Uganda has to offer,” she noted, inviting the guests to immerse themselves in Uganda’s diverse experiences, from wildlife tracking to adventure tourism.
The visiting French and Spanish influencers, who collectively boast millions of followers, expressed their excitement about the trip. They shared their enthusiasm for exploring Uganda’s renowned tourism sites and capturing unique content that would introduce their audiences to the ‘Pearl of Africa.’
“We have always heard about Uganda and have been eager to visit. Now that we are here, we are in love with the country’s beauty, its welcoming people, and the incredible weather. We can’t wait to showcase Uganda as a great tourism destination to the world,” they stated.
The familiarisation trip features some of the most influential travel content creators from France and Spain, bringing together a diverse group of storytellers with a strong online presence.
Ministry of Foreign Affairs & tourism stakeholders team up to position Uganda as a premier travel destination for French & Spanish-speaking travelers.
Among them is Monsieur Voyagee (Lucas), a travel itinerary expert with 255K followers known for his engaging video content. Elekafr (Kilian), with 413K followers, is a full-time travel creator renowned for his immersive storytelling. Lola Kohlanta, an adventure traveller with 183K followers, captivates her audience with high engagement.
Also joining the trip is Jonathan Radet, who shares cultural exchange and community-focused content with his 183K followers. Augustin Nch, an adventure and destination promotion specialist with 100K followers, adds to the dynamic team of travel influencers showcasing unique experiences.
These influencers are set to explore Uganda’s national parks, adventure sites, cultural experiences, and culinary delights, sharing their journey through high-quality video, photography, and social media content.
The familiarisation trip is expected to significantly enhance Uganda’s visibility in French and Spanish-speaking markets, attracting more travellers to explore the country’s rich tourism offerings. This initiative aligns with Uganda’s ongoing efforts to diversify its tourism markets and boost visitor numbers through strategic digital marketing and influencer partnerships.
