Gen. Caleb Akandwanaho aka Salim Saleh yesterday while addressing the Ambassordors’ Conference in Gulu gave a lecture of opportunity and also spoke on Musevenomics, he told the diplomats about their mandate as Uganda’s top salespeople.
“You are Uganda’s top salespeople; our eyes, ears, and voice abroad. Your job is clear: SEE it. SELL it. SEAL it. SCALE it. Brand Uganda boldly: MUSEVENOMICS is the manual; you, the Ambassadors, are the megaphone. Peace, Policy and Production lead to Prosperity,” Gen. Salim Saleh said.
The General further charged the diplomats to;
- Mobilize the 5 Ms: Markets, Money, Machinery, Management, Manpower. Find buyers, attract investors, secure technologies, link operators, and place Ugandan talent where it is needed.
- Maintain harmony: Engage the diaspora, counter noise with facts, and tell Uganda’s real story: stable, open, profitable.
- Measure: Share with us your Monthly 3–3–3: 3 Signals (market openings, policy shifts, big events), 3 Supports (what you need from OWC/MDAs/GoU), and 3 Stories (wins, lessons, hot leads).
- March toward our Big Goal: USD 500B GDP in 10 years. Your quarterly scorecard is simple: 2 buyers, 1 investor, 1 tourism pipeline, 1 skills placement, sealed, not just discussed.
- Marshal: coordination and synergy. Rank countries by opportunity, table a country playbook, and tell us what to Start, Stop, and Scale. Advise frankly where Uganda should lean hardest: Asia, Europe, USA, or the Middle East.
- Manifest: Wherever you speak, carry our slogans: “Uganda: Peace that Produces.” “Uganda: Open for Business.” “Uganda: Make it, Move it, Market it, Monetize it.” “Uganda: Transformation.”
The Ugandan Ambassadors’ Conference opened this Monday in Gulu, Northern Uganda, where envoys are expected to sharpen their role in commercial diplomacy as the government seeks to boost investment, exports and diaspora remittances
The week-long meeting, is held under the theme “Strengthening The Foreign Service’s Contribution To National Development,” and will bring together ambassadors and heads of mission to align Uganda’s foreign policy with economic priorities.
By Elizabeth Kabibi, Communications Officer at the Government Citizen Interaction Centre (GCIC) at State House Uganda
